Design

Value infographic

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Cited by a prominent financial aid consultant as one of the best communications in higher ed, I created this piece (with the help of an in-house designer and writer) to help shift the college cost conversation to a university value conversation.

Designed originally to strengthen the university’s website, the infographic was heavily used in print enrollment marketing campaigns and in admission fairs to quantify key competitive advantages and to counter prospective students’ perceptions about the value of a liberal arts education.

The Scene concept

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The university magazine theme and cover concept was based on Willamette's less known places, activities and talents. A friend and chemistry professor created a scale model of Waller Hall, one of the university's iconic buildings. 

Astoria-Megler Bridge Painting Project

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Using my photograph of the Astoria-Megler Bridge, I created a poster for local residents to make them aware of an upcoming bridge painting project. Positive feedback, lack of negative feedback during closures and an usually large number of vanishing posters suggest that the tactic was successful. 

The poster was created using InDesign and Photoshop. It was designed to be printed on the district office's plotter, using stock paper. The poster's background and my blog background are white, but you can click on the image below to see the poster against a black background.